Compliance is Quick and Easy
1) Provide an opt-out within the email
Provide a way for the recipient to never receive that particular email again. This is mandantory and basic. If you have your own unsubscribe link and processing, include it discretely at the bottom of your mails.
To create an unsub link in your mail that we will process on this side for you:
Our unsub processing is done
per tag, so if someone unsubscribes from one of your emails tagged "newsletter1" that does not unsubscribe them from any other tag.
2) Include your physical address somewhere in the email
Identify the physical address company that is sending this mail. This can be done discretely at the bottom of the mail. Again, this is mandantory to comply with the law.